Take some core characters of a clear conscience and add an identical course of ethics. Throw-in some common aspirations and dreams and mix them by hand. Powder this with some touches of madness. Here comes alive the project Como No.
After their degrees in international business, Manue and Candou meet in Master de Com' in Nantes. Soon they both had advertising jobs in Paris. The experiment in agency of Com’ was brilliant, informative and funny, but the obscurity was that it was not for them. They felt the inner need to feel more useful, to be expressed and act in a field which they like by combining their tastes for the fashion, their experiences and their need to be close to people. Here then, they carried rucksack on their backs to traverse the world with the objective to think of which they really are, to create a life which was different from the rest.
With the sight of each colour, with discovery of each odour and all the marvellous places and especially through all the people they met, of these exchanges and human generosity, they raised a simple question “Como No?” (Why not?) The answer seems obvious.
Como No?... is the simple question that triggered it all…
They launched out the challenge to create an original mark of fashion accessories which resembles them. Without any hesitation, everything would be done in the country of their heart, Argentina. And of course, because they put all their heart and soul into this project, it is with these cordial volunteers that they chose to advance towards a respectful world of the individual and planet. They called upon Arno, painter and friend, who worked on the collection and the graphic identity of the mark. They share with him the same values and aspirations and are secretly jealous of his creative talents!
COMO NO it is a mark of ethical fashion accessories manufactured in Argentina. It is also a mark which engages in a step that is responsible for sustainable development. The duo Emmanuelle Boschat and Candice Augereau chose to work hand in the hand with Argentina’s co-operatives of the province of Buenos Aires. With an ecological concern in mind, COMO NO uses mainly cotton cultivated in the north of Argentina without chemicals (cotton in conversion) uses dyes without heavy metals in an endeavour to find solutions that are more ethical each time. It’s interesting to see the re-use of the fabric falls from the clothing industry used in their chic boots and accessories that are manufactured using artisanal processes making each creation a single object a visual treat!
Watch out for their limited edition bags, boots and pouches at SO ETHIC, Melbourne. Their full range can be checked here.
mail@soethic.net
Facebook group: So Ethic
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